Economics and Sports Broadcasting II

Update: 2012-08-08

Description

This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various emphases are given to the market structure, the broadcast rights, advertising, and sponsorship.

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Economics and Sports Broadcasting II

#box-pro-ellipsis-173237954538872{-webkit-line-clamp:2;}Economics and Sports Broadcasting II

Economics and Sports Broadcasting II

Dr Liam Lenten

Economics and Sports Broadcasting II