Eif Rivera: Film, Television & Highly Acclaimed Music Video Director Talks Hustle, Heart & Hip Hop - The Story Behind the Camera
Description
This week, AW Confidential gets all the way real with one of the most iconic visual storytellers in the game, Bronx Walk of Fame—Eif Rivera. From his humble beginnings in the Bronx, growing up on social services, to directing Grammy-nominated videos and series like Raising Kanan, FBI, and For Life. The award-winning Eif opens up like never before.
He shares the truth about his early grind, his friendship with 50 Cent, meeting Dr. Dre and Snoop Dogg for the first time, working with Bad Bunny, Cardi B, Lil' Wayne, Anuel, Jay-Z, DJ Khaled, Daddy Yankee, Nikki Minaj, Chris Brown, J Balvin, and the moments that defined his career. But it’s not just about celebrity—it’s about staying grounded, leading with gratitude, and showing up for the people who count on you.
In September 2025, he debuts his talents as a director on the big screen, directing Al Pacino and A-list actors in Killing Castro, as the film is showcased at the renowned Toronto Film Festival.
This isn’t just a success story. It’s a story about becoming.
🎙️ Real talk. Raw truth. And the lens that captured a movement.
Learn more about Eif at EIF RIVERA or Instagram @eifrivera
United States
