In this riveting installment of Life-Changing Challengers, host Brad Minus interviews growth-minded leader, coach, and soon-to-be author Sig Muller. A lifelong swimmer and former business-builder at companies like Accenture, Mayo Clinic, and AED pioneer Survival Link, Sig recounts the August 2024 backyard barbecue where he flat-lined for eight minutes—surviving thanks to friends who delivered CPR and a fast-acting defibrillator.

Listeners learn how that near-death experience sparked Sig’s “1,000 weeks” outlook, his 5 Percent Rule for spending time on what matters, and his mission to help others become “the world’s best” versions of themselves through gratitude, mindset, and purposeful action.

Timeline Highlights

• [00:45 ] Brad introduces guest Sig Muller—speaker, coach and former Division I swimmer.
• [03:15 ] Growing up in Rochester, MN: early-morning bike rides to double swim practices.
• [10:50 ] Consulting with Arthur Andersen, living abroad and joining General Mills.
• [18:30 ] Helping launch Survival Link and the first public-access AEDs.
• [24:15 ] Sudden cardiac arrest at a friends’ barbecue—and the 1 % odds he beat.
• [32:00 ] The “You Are the World’s Best” mantra, post-ICU amnesia and rediscovering purpose.
• [40:40 ] The 1,000-week mindset, 5 Percent Rule and launch of BeTheWorldsBest.com.

Key Takeaways

1. CPR + AED access saves lives—Sig’s odds of survival were <1 %.
2. Mindset matters: adopting a “world’s best” attitude lifts both performance and morale.
3. The 1,000-Week Lens: treating every year as 5 % of life sharpens priorities.
4. Gratitude fuels growth—daily appreciation shifts brain chemistry toward resilience.
5. Inflammation control is critical: diet, sleep, and stress management reduce cardiac risk.

Links & Resources

• BeTheWorldsBest.com – coaching, worksheets, & speaking inquiries
• LinkedIn: Sig Muller
• Upcoming book: Dying to Be the World’s Best (working title)
• Book mentioned: Four Thousand Weeks by Oliver Burkeman

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