This October, we’re celebrating 8 years of Behavioral Grooves! To mark the occasion, we’re digging into our archives and re-sharing some of our most popular and thought-provoking conversations every Thursday for the next two months.

The celebration builds to our Anniversary Event on October 16th in Minneapolis, where fan favorite Nick Epley will lead the audience in a live social experiment and conversation about the science we all love.

Space is limited—grab your tickets now through the link in the show notes and join us for an unforgettable night of behavioral science, connection, and fun!

Now, onto the episode!

In this episode of Behavioral Grooves, we sit down with behavioral economics pioneer George Loewenstein, whose groundbreaking research has shaped our understanding of decision-making, risk, incentives, emotions, and so much more. Though not a household name, George is a legend in the field—so much so that Richard Thaler dedicated his book Misbehaving to him. Our conversation explores his latest work on boredom, a surprisingly understudied emotion, and what it reveals about attention, productivity, and even workplace meetings. Along the way, we touch on curiosity, music, and why boredom itself may hold the key to unlocking deeper flow and focus.

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About George