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Unlock the secrets to building a powerful brand with business and brand architect Howard Lim of HOW Creative! Discover the three critical components of branding—strategy, identity, and management—and learn how these elements work together to create an unforgettable brand experience. Join us as Howard uses the iconic examples of Steve Jobs and Apple to illustrate how a clear brand philosophy and user-friendly design can transform a company. He also delves into how branding goes beyond just logos, touching on elements like Coca-Cola's unique red color and the importance of consistency across all brand touchpoints.

In this episode, we dissect the intricate components that form a strong brand identity, from abstract and pictorial marks to the perfect blend of colors and fonts. Howard explains the challenges and strategies behind rebranding, emphasizing the need to reflect a company's true value to maintain consumer trust. He also sheds light on the often-overlooked connection between brand value and company equity, showcasing how a well-crafted brand identity can have long-term positive impacts on a business.

Explore the undeniable power of brand equity with Howard Lim as he discusses how intellectual property and emotional associations contribute to a brand's overall value. Learn how understanding consumer behavior, particularly the influence of female consumers, can shape effective branding and design strategies. Howard wraps up with an irresistible offer for our listeners—a substantial discount on his consultation services. This episode is packed with insights and practical advice, making it a must-listen for entrepreneurs ready to elevate their branding game. #howcreative #howardlim #bradweisman #branding
"So much more goes into creating a lasting brand.  It's not just a logo and a tagline, it's so much more than that.  The personality of the company, the vision, and the culture of the leadership.  Howard is the best in his field at helping all size companies find their Brand Identity which will lead to Brand Equity.  This episode is packed with things that will move you forward!" - Brad Weisman

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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.