DiscoverVistaTalksElite Swimming to Marketing, AI, CRM, and Strategy with Melanie O'Connor - VistaTalks Ep 173
Elite Swimming to Marketing, AI, CRM, and Strategy with Melanie O'Connor - VistaTalks Ep 173

Elite Swimming to Marketing, AI, CRM, and Strategy with Melanie O'Connor - VistaTalks Ep 173

Update: 2025-07-09
Share

Description

Melanie O'Connor, Head of Marketing at BDO Ireland, speaks with Host Simon Hodgkins about her journey from elite swimming to strategic marketing leadership. Melanie brings a refreshing perspective to marketing, emphasizing the importance of adaptability, strategic thinking, and challenging the status quo.

00:00 - Melanie O’Connor - VistaTalks Ep 173

01:42 - Melanie’s approach to marketing: no one-size-fits-all

05:51 - Recognition as one of Ireland’s Top 100 CMOs

07:25 - The importance of brand and digital transformation

10:37 - Doubling brand awareness using paid social

14:24 - Aligning business strategy with marketing culture

19:55 - Balancing creativity and data in marketing

28:20 - Melanie’s journey from elite swimming to marketing leadership


About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms.

To learn more about VistaTalks, please visit https://www.vistatalks.com

Social Media:

X - https://x.com/vistatalks

Facebook - https://www.facebook.com/VistaTalks

Instagram - https://www.instagram.com/vistatalks

LinkedIn - https://www.linkedin.com/company/vistatalks

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Elite Swimming to Marketing, AI, CRM, and Strategy with Melanie O'Connor - VistaTalks Ep 173

Elite Swimming to Marketing, AI, CRM, and Strategy with Melanie O'Connor - VistaTalks Ep 173

VistaTalks