Elon Musk’s America PAC – Facebook Ads, Million-Dollar Giveaways, and Swing State Strategies

In this episode, we dive into Elon Musk’s America PAC, the pro-Trump political action committee that has been making waves with its massive ad spending and unconventional voter outreach efforts. We explore the following key topics:

• Why is Musk’s PAC spending millions on Facebook and YouTube ads, while putting much less into X (formerly Twitter), his own social media platform?


• Which swing states are being targeted by Musk’s PAC, and why is Pennsylvania getting so much attention?


• What’s behind Musk’s daily $1 million giveaway to registered voters, and how does it play into his campaign strategy?


• How is America PAC using interests like Kid Rock, Joe Rogan, and the Boy Scouts of America to target specific voters?

We break down the numbers:

• America PAC has spent over $3 million on Facebook and Instagram ads in the past three months compared to just $201,000 on X.


• Another $1.5 million has been poured into Google and YouTube ads, focusing primarily on video content.

We also discuss Musk’s highly publicized sweepstakes, which has stirred controversy and raised legal questions. As he rallies voters in Pennsylvania with million-dollar prizes, we explore the impact of this bold strategy and what it means for the 2024 election.

Tune in for a detailed analysis of Musk’s advertising tactics, voter targeting, and what’s next for America PAC as it pushes to secure a Trump victory in key battleground states.

Links Mentioned in This Episode:

• Meta Ad Library


• Google Ads Transparency Center


• Wired’s political ad disclosures report


• Bloomberg’s report on X’s revenue and advertising trends

Key Takeaways:

1. America PAC’s strategic focus on swing states, particularly Pennsylvania.


2. The contrast between its ad spending on Facebook/YouTube vs. X.


3. The legal and strategic questions surrounding Musk’s million-dollar voter giveaways.