Tired of chasing algorithms just to have 5% of your followers see your content? You’re not alone. This week, we’re breaking down why email, yes, email, is having a major comeback, and why it’s outperforming social media across nearly every metric that matters.

We start with the obvious question: if organic reach on social is at an all-time low, where are people actually paying attention? Turns out, it’s the inbox. With email, there’s no algorithm deciding who sees your message. It’s a direct line to people who want to hear from you.

You’ll hear how email continues to crush ROI benchmarks (an average of $36 for every $1 spent) and why smart marketers are shifting their focus back to owned channels. We’ll walk through how to build a healthy list without gimmicks, what metrics actually matter, and how to keep subscribers genuinely engaged.

Then we dig into segmentation and personalization (how to send the right message to the right people at the right time). Whether you’re separating customers from prospects, tailoring messages by interest, or using automations like welcome sequences and cart reminders, the goal is simple: make every email feel relevant and worth opening.

We’ll also share ideas for setting a consistent cadence, repurposing content you already have, and creating small but mighty automations that keep your marketing running even when you’re busy.

If your email list has gone a little quiet, this is your sign to bring it back to life. Social reach is rented; email is owned. Start building something that compounds with every send.

And if you like episodes that blend strategy with practical next steps, make sure to subscribe to Toucan Talks, share this one with a friend, and leave a quick review. It really helps others find us!

So, what’s the one email you’ll set up this week?

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.