Embracing your identity and heritage ~ Building a positive relationship with your hair type
Description
Embracing your identity and heritage ~ Building a positive relationship with your hair type
Jessica Parrish founded her brand, Shedid & Parrish, to make curly hair easy and a joy to look after.
Jessica is adopted and mixed race, so she gives her unique perspective on identity & why it's so important to who we are. Adopted to white parents in the 1970s at 10 days old, she had some challenges as a child in her environment.
There was noone to help her manage & understand her curly big hair. In her later years, she spent time in the U.S, where she found a lot more products for afro/ textured hair, but they were marketed based on skin tones, not hair types, and a lot of the products had toxic chemicals in.
She wanted to make things easier and more accessible for those with textured or curly hair with products ingredients that are good for the health of the haior, not just cosmetic.'
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