Embroidery Machine Revival: NYC Business's $4M Success
Update: 2025-11-19
Description
Abby Prices New York City business, Abbode, transformed from struggling to thriving after discovering the potential of custom embroidery. Initially selling dried floral arrangements, Price bought a dusty, unused embroidery machine in 2022. After a year, facing financial strain, she hosted a two-day embroidery event, leading to a fivefold increase in sales. Abbode then shifted its focus to customizable embroidered products, resulting in a massive sales boost from $719,000 to $1.59 million in 2024. With ten machines and twenty-five employees, Abbode now projects $4 million in sales for 2025, proving that sometimes, the biggest opportunities are hidden in plain sight.
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