Eminem vs Swim Shady: Trademark Battle in Australia
Update: 2025-11-19
Description
Rapper Eminem is suing Australian beach brand Swim Shady over trademark infringement. Eminem argues that the similar name could confuse consumers, damaging his brand. Swim Shady, a grassroots Australian business, plans to defend its intellectual property. Eminem has previously held trademarks for Shady and Shady Limited. Hes also in a dispute with Real Housewives of Potomac stars over their podcast name, Reasonably Shady.
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