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We explore how quiet, steady change can break the shopping dopamine loop, reduce bias-driven choices, and build a wardrobe that reflects who we really are. Emma Edwards shares tools for metacognition, enoughness, and outfit repeating without fear while keeping values in view.

• recognising present bias, urgency bias and loss aversion in shopping 
• exposure therapy for desire and “empty the cart” tactics 
• buying possibility versus getting reality 
• outfit repeating, the spotlight effect and reframing enoughness 
• distinguishing joy from “should” in beauty and fashion 
• habits for health without consumer triggers 
• sustainability that follows once the dopamine fog lifts 
• building a wardrobe for longevity, fit and frequent wear

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