In this episode of "Unreserved," TJ  sits down with Emmie Howard, the President of Onward Reserve who founded and eventually sold Southern Proper. Emmie shares her journey from a small-town upbringing to building a brand including her early experiences in corporate America and the entrepreneurial spirit that led to the creation of Southern Proper. Together, TJ and Emmie discuss the evolution of fashion, the importance of staying true to brand values, and the challenges of navigating a fast-changing retail landscape. Tune in for an insightful conversation about leadership, innovation, and the power of authentic relationships in business.  

TJ Callaway is the Founder and CEO of Onward Reserve, a lifestyle brand created with a deep appreciation for life's authentic moments, high regard for quality products and the spirit of sporting traditions.  

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