Emory Atterberry | Founder of Hyperlyte Liquid Performance
Description
This is my first episode out with a product creator. I'm fascinated with product innovation, especially during these last few years. The sports nutrition landscape is certainly not stagnant right now. Hyperlyte Liquid Performance is a new brand with a simple formulation and mission; to keep runners fueled and properly hydrated without breaking the bank. With a higher sodium concentration than most brands, this product is great for those who lose a lot of fluid and sodium.
Emory shares his story and is an ultra runner himself. He also talks about how he came up with the formula and how he has approached sponsoring some of the bigger names in the ultra running space.
You can find his flagship product here:
https://www.hyperlyteliquidperformance.com/
You can also find the brand on instagram under the same name.
I really enjoyed this one and I hope you do too!
Feel free to check out my nutrition services at:
www.nutritionrundown.com
United States
