During the fourth episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder of Emotive Analytics, Paul Conner. Sometimes we are not aware of how a stimulus is impacting our behavior. When trying to develop and market emotionally engaging brands, products, and services, we must consider the subconscious impact of a stimulus. Listen to learn more about the key advantages of measuring implicit and explicit associations of your consumers.

Paul Conner Short Bio

A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Quirk’s, QRCA Views, NMSBA’s Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. He is also inventor and author of The AIM Process, A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research. Finally, Paul has spoken at AMA, QRCA, MRA, IFT, IIEX, Path to Purchase Institute, and Design & Emotion Society conferences and events.

Links

Emotive Analytics Website

Kaitlyn Rarick LinkedIn