In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Discernment-Based Selling and uncover actionable insights for creative entrepreneurs struggling with the fear of selling.

What You’ll Learn in This Episode:

• How to throw out bro marketing sales tactics and sell from a place of integrity and alignment.

• Why the most confident salespeople know when to let a customer walk away and why saying no creates space for the right customers.

• The four essential steps of discernment-based selling for vetting potential clients and moving toward working with your dream client.

• How to reframe "no" as a data point and utilize empathetic follow-up to serve, rather than annoy, prospective clients.

Episode Highlights:

We are often fed nonsense and outdated BS about sales that isn't applicable today.

Main Point #1: Know your non-negotiables.

Main Point #2: Ask qualifying questions early.

Main Point #3: Normalize hearing no without spiraling.

Real-Life Example: Andee shared an experience where she politely declined a customer ready to invest in her wholesale course because the customer’s end goal was starting a subscription box, which was outside her wheelhouse. Because she used discernment-based selling and did not pressure the client, the client stayed in her sphere of influence and invested in the course a year later when they were ready for wholesaling.

About the Guest:

Andee Hart - she is on a mission to teach aspiring women entrepreneurs how to overcome the fear of selling and grow thriving businesses from an authentic, counter-cultural perspective. During the pandemic, she launched HartDesignCo, a creative candle brand that quickly scaled into a successful wholesale company, now carried by hundreds of boutiques across North America. Within a year, she left behind her 17-year career in executive sales and leadership to pursue entrepreneurship full-time—and hasn’t looked back since. Andee went on to create She Sells Differently, a coaching program and podcast that empowers product-based business owners to sell with confidence, integrity, and joy—without the hustle, pressure, or outdated sales tactics.

andee@andeehart.com

andeehart.com

https://andeehart.com/salestools

Key Quotes from the Episode:

•  “The most confident sales women or sales people know when to let a customer walk away.”

• “Selling does not have to be uncomfortable. By sharing your offer with others you are actually serving them and that is the true essence of selling.”

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About Shauna Van Mourik:

Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.

Connect With Us: https://www.shaunaleigh.com/connect-with-shauna