In the latest episode we had the great pleasure of speaking to the awesome Scott Barghaan, an inspiring Senior GTM leader with an impressive career spanning over 25 years in sales and consultancy. From his impactful roles at EMC and Salesforce, where he shaped sales strategies and developed a groundbreaking global seller experience, Scott shares insights into his work and the lessons learned along the way. As ever this episode is packed with actionable insights, making it a must-listen for anyone looking to elevate their sales leadership game.

Some of the key topics discussed:

• Evolving landscape of selling and the role of Sales Leaders


• The need for sales leaders to adapt their strategies to stay relevant


• Scott's own journey as a cancer survivor, providing him with a unique perspective on the balance between work and personal life


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  Fostering a culture of experimentation

  
  


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  The crucial role of understanding buyer behaviour

  
  


• Leveraging AI for improved sales processes


• The need for sales leaders to adapt their strategies to stay relevant


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  The art of asking the right questions to enhance customer engagement

  
  

We also dive into Scott's role in advising and investing in early-stage sales technologies, while also teaching at a prestigious MBA program and contributing to a national nonprofit that empowers individuals with disabilities. His passion for helping others is highlighted through the touching story he shares of  getting his daughter into skiing with the help of the National Ability Center.

Enjoy!