As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. 

JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. 

The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.

In today’s episode, we’ll explore:

• A behind-the-scenes look at “Empowerment through Crafting”
• Advice for listeners looking to develop successful consumer-facing campaigns 
• How the partners ensure a mutually beneficial program
• The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
• How the gained employee buy-in
• The 4 success pillars of their POS fundraising strategy
• The importance of educating and listening to employees

This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.

Links & Notes

• Samantha Booth LinkedIn
• Amanda Dove LinkedIn
• JOANN Website
• JOANN Corporate Giving
• On Our Sleeve Website
• On Our Sleeves LinkedIn
• On Our Sleeves Instagram
• On Our Sleeves Facebook
• JOANN Facebook
• JOANN Instagram
• JOANN LinkedIn

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• Let Alli know what you think of the show!

• (00:00 ) - Welcome to Engage for Good


• (01:52 ) - Introducing Amanda Dove and Samantha Booth


• (05:36 ) - Overview of the Campaign


• (07:47 ) - Key Factors for Growth


• (10:36 ) - Facing Campaign Challenges


• (15:02 ) - Crafting for Metal Illness


• (18:00 ) - Ensuring the Partnership is Mutually Beneficial


• (20:58 ) - Point of Sale


• (24:02 ) - Employee Engagement Strategy


• (28:28 ) - Guidance


• (33:04 ) - Learn More