Encore: Universal Principles for Creating Legends with Gair Maxwell
Update: 2025-09-29
Description
It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.
And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.
Tune in for more on:
- Why statistics alone aren’t enough to make a sale
- How to create conversations that release oxytocin
- The 3 acts every story needs
- Examples of compelling medical device stories that sell
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Big Little Legends: How Everyday Leaders Build Irresistible Brands
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