To achieve leadership and competitive advantage, we need to put love into action. So declares executive coach, author and thought leader Steve Farber. And while many believe love is a soft skill we give up to become successful, today’s winning ventures reveal the opposite: love is a hardcore leadership principle that shapes winning organizations and elevates the customer experience. Farber urges readers to “Do what you love… in the service of people… who love what you do.”
In Love is Just Damn Good Business, Farber reveals why love matters and how you can integrate it into your organization and leadership style. Farber compares business with real love, as with parallels including accountability and setting an expectation of excellence. When love is part of an organization’s framework, employees are more loyal, more likely to produce products and experiences customers will love, and reciprocate with loyalty and referrals.