Part II of Circular Economy focuses on the ‘lifecycle’ of products, with the intention of minimizing resource use and waste. From major industry sectors to small companies, Jorden and Kimberly consider businesses serving as role models, along with a variety of ways governments, IGOs, NGOs, and MNCs can strive to implement circular economy production.

Key Topics Jorden and Kimberly discuss include:

• Just how far we’re moving in the wrong direction when it comes circularity


• What Celestial Seasonings and Unilever, companies small and large, have to offer


• Why IKEA still deserves criticism, but at least they’re one of the more conscientious


• Why ‘small wins’ may be the ultimate path to sustainability

Recommended Resources

• Deloitte’s extensive 2024 Circularity Gap Report


• Some industry examples of working toward a circular economy


• The Ellen MacArthur Foundation, an early and avid advocate for circular economy 


• Bloomberg’s BNEF rankings for brand owners and plastics producers


• Check out Kimberly's interview with Akshat Rathi, author of Climate Capitalism, for more on Unilever's sustainability commitment


• Kimberly’s Substack newsletter post