In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. 

Here are three key takeaways:

1. The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.
2. Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.
3. Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, and content syndication. Leverage your target audience by selecting reputable publications and platforms to ensure quality engagement and generate qualified leads.

Tune in to learn more about how to enhance your marketing strategies by focusing on genuine engagement and optimizing your efforts for maximum impact.

Connect with Frank:

• LinkedIn: www.linkedin.com/in/frankschieber/

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com 

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