Engagement or Extinction: Social Media in Every Job Description
Update: 2025-09-02
Description
In this week’s Scalpel of Truth, Lise Krauss tackles the one thing most clinics are still getting wrong in 2025: treating social media like it’s optional.
From injectors to receptionists, every team member should be driving engagement—and if they’re not, they’re holding your practice back. Leisa lays out why it belongs in contracts, how to make it a KPI, and what it takes to keep patients loyal when your star injector walks out the door.
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Links & Notes
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