On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric technology and the potential for natural, conversation-like interactions with devices.

Antonello shares insights on how language will be used to further integrate digital touchpoints into the physical world–and how AI and natural language processing can contribute to positive mental health outcomes. Plus, Antonello tells us how a focus on quality and attention to detail has influenced the creation of a new frog typeface that embodies the brand.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) 

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-53-engaging-in-our-natural-language)

Download the frog report 'Futurescape' (https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century)

Host/Writer: Elizabeth Wood, Editorial Director, frog 

Research & Story Support: Camilla Brown, Editorial Manager, frog & Gareth Entwistle, Editorial Manager, frog

Audio Production: Steven Strange (https://www.stevenstrange.com)