Engineering Growth: Caroline Burger’s Blueprint for Modern Marketing I Part 2
Update: 2025-06-11
Description
In Part 2 of our conversation with Caroline Burger, CMO at GlobalLogic, we explore her approach to marketing in a complex digital ecosystem. Caroline shares insights on sales-marketing alignment, talent-driven strategies, and how GlobalLogic navigates the Hitachi brand network. She offers practical tips for aspiring CMOs, talks about balancing data with insights, and champions the power of measuring ROI. Plus, don’t miss her surprising confession about running, and her golden rule for both life and marketing: always order the French fries!
How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
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