Welcome to the CoachIN podcast presented by Society 54.

This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcase some of the brightest stars in the industry and learn more about their experiences and roads to success. 

On this episode, we have our first CLIENTSpeak conversation with Edward Bender, General Counsel & Executive Director of Regulatory Affairs with the South Carolina Hospital Association. 

Edward, a former attorney at a South Carolina law firm, shares with us his unique insights having been outside counsel and now is looking at the legal landscape from a client lens.

We discuss several key topics to providing exceptional client service including:

-  Tips on proper communication with clients

-  How budgeting and creative pricing can set your firm apart

-  Strategies for marketing communications directed at prospects and clients

-  Guidance for Associates looking to establish themselves early in their career

-  What will get the attention of most clients from an experience standpoint

If you are an in-house counsel and would like to share your thoughts on how to better serve your needs as a client with law firms all over the country, please let us know! We’d love to talk with you! Contact morgan@society54.com.

Contact us to fast track changes in your law firm to meet and exceed your clients’ expectations. Visit Society54.com for more information.