Enhancing the Casino Brand through Experience Marketing - Julia Carcamo Interview
Description
The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar.
URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more.
Topics Discussed:
– Julia Carcamo’s background and experience
– The inspiration behind Julia’s book ‘REEL MARKETING’
– What is Experience Marketing (understanding, executing, and being successful with)
– Experiences guests look for
– The target market for experience marketing
– How small/ mid-sized venues and properties compete with the giants
– Create and execute new marketing experience strategies
– Using Reviews/ Feedback
– The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback.
– Branding (experiences/ partnerships / starting points)
– How marketers can enhance a brand through partnership.
– The starting point to invest more in brand-building
– Making the brand unique
– Making the most at a Casino Conference. As an attendee/ As a Vendor
– How big conferences impact more businesses and casinos
– Casino Marketing Bootcamp and confirmed topics 2025
– How it’s developed and evolved
Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/
Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c
United States
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