In this episode, I sit down with Enrico Incarnati, a creator, storyteller, and social media lead for the world's #1 podcast, who walked away from the safe path (yes, med school) to chase what felt true. One video—literally one—became the spark that changed everything for him. Not because it went viral, but because it was aligned, honest, and specific.

We talk about the courage it takes to disappoint people you love, why your niche is the people you serve—not the content you make—and what happens when you stop waiting for permission and start showing up as yourself.

If you’re wrestling with identity, momentum, or how to turn your message into something meaningful, this one’s for you.

Because sometimes the difference between feeling invisible and becoming unstoppable…

is one video.