Ensuring Continuity in Patient Insights to Strengthen Medicine Development
Update: 2025-08-22
Description
Summary:
This session was recorded at the March 2025 Patients as Partners conference. In this session, Pfizer addressed how they were working to ensure continuity in the patient insights they were collecting, throughout the product life cycle. This included:
This session was recorded at the March 2025 Patients as Partners conference. In this session, Pfizer addressed how they were working to ensure continuity in the patient insights they were collecting, throughout the product life cycle. This included:
- Approaches for aligning internal processes to facilitate the seamless flow of patient insights from early-phase to late-phase teams
- Suggested tools, including an AI Insights tool designed to centralize and leverage previous patient feedback, supporting a more integrated approach to patient engagement
- Strategies to build on existing insights, enhance collaboration across teams, and drive more effective patient-centered outcomes in R&D processes
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