Entering the Cannabis Beverage Market with Walter Apodaca of PotShot & Vessl
Update: 2025-07-25
Description
Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Vessl founder and CEO, Walter Apodaca, discuss the early success of PotShot and how Walter made the leap from the traditional beverage market into building a cannabis beverage brand PotShot.
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