Enterprise Innovation: Measuring Value

Update: 2017-01-23

Description

Chief Innovation Officers of 2017 are the Chief Marketing Officers of the early 2000s – limited tools, few metrics, no concrete justification of performance. Marketing software’s rise began in the mid 2000s (see infograph below); and similar to marketing, innovation… Continue reading

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Enterprise Innovation: Measuring Value

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Enterprise Innovation: Measuring Value

goldsteinma

Enterprise Innovation: Measuring Value