Enterprise Month in Review - is AI changing the B2B buyer?
Update: 2025-12-07
Description
Yes - it's time... Let's review the highs and lows of the enterprise month, with Jon, Brian, and the infamous slide deck like no other. Plus: we have special guest Barb Mosher Zinck in the virtual chair, to talk about her latest research on what B2B buyers care about, and how AI - or isn't - changing what they need and how they evaluate. As always, bring your snarky and savviest commentary. Note: if you appreciate enterprise content with NO commercials and no sponsors, consider sharing this content, leaving a favorable review, etc. I've funded my own podcasts since 2007 because I believe in this medium of free exchange of ideas. Your advocacy matters. To see the slide deck visuals, catch the youtube replay at: https://youtube.com/live/Mg_UKnWdeBo. To see the post on B2B buyers and AI by Barb Mosher Zinck on diginomica, check https://diginomica.com/buyers-are-engaging-vendors-sooner-not-reasons-you-may-think-heres-whats-really-driving-it
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