Enterprise Wide Search 22: Gaëlle Seret - Domains First: Rethinking Data Through Business Boundaries
Description
In this episode, Ole Olesen-Bagneux is joined by Gaëlle Seret, product leader, writer, and enabler of data transformations at scale. Known for her clear-eyed writing on Substack, Gaëlle brings a mix of operational pragmatism and strategic depth to the question of what it really takes to build data-driven organizations.
Drawing from hands-on experience across finance, energy, and retail, Gaëlle reflects on the invisible labor behind good data work — and why transformation always starts with the people who love what they do.
Together, they explore:
Her journey from finance analyst to data product evangelist.
What makes domain-driven design useful for data teams.
Why most transformations fail without cross-functional “allies.”
How to apply product thinking in overlooked domains like IT.
Writing, community, and the value of making complex ideas accessible.
🎧 Tune in for a conversation about data culture, organizational change, and why understanding the “why” behind your work might be more important than the stack you’re using.
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