Hi and welcome to the fourth episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you’re here.

This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.

Now on with the show!

In this episode we discuss the topic, choosing the best type of content for marketing your business and attracting the right audience

WHAT YOU WILL LEARN

1. The types of content:

• Static blog posts or articles
• White papers, ebooks, reports
• Podcasts
• E-newsletters and nurturing campaigns
• Videos
• Thought leadership or POV (point of view)
• Case studies
• Webinars or presentations (Live or filmed)
• Infographics
• How-to guides
• Social media posts
• Case studies and client profiles

2. The factors in determining what is right for your business or content marketing campaign
3. What your objectives are...determining your why
4. Who is the audience? Building for your buyer personas
5. How your level of commitment should play in your decision making
6. What is the value your offering
7. How will you deliver value...Does your content educate, inform, motivate, or entertain your audience?
8. Determining your strengths: when to outsource

Whatever you decide is right for your business and your audience, the most important thing is that you stick with it. Rome wasn’t built in a day and either was Gary V’s following. You’ll get there. 

Thank you for listening. I love that you’re here!

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You can find also this episode on our company website at DigitalHugsMarketing.com. 

Be sure to check out our blog while you're there as well! 

We love feedback; good, bad, and weird.
Whatever tickles your fancy! Let me have it!

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