Howdy, digital marketers? Did you know that we love answering questions? So much so, that we decided to take a break from our regularly scheduled programming to answer some of your written-in questions right on the show.

With me to answer and explain your queries are Ben Hawkshaw-Burn, Alan Mansford (along with his washing machine and his dog, Oscar), and Amine Lakaab—experts in keyword strategy, on-page optimisation and analytics, and advertising, respectively. 

Here are the listener questions we explore in today’s episode:

1. How much should I be spending on SEO every month?
2. Why is Google sunsetting Universal Analytics and is there really no way I can keep using it after next year?
3. How is the future disappearance of third-party cookies going to affect my ads?
4. Does it make sense to plan my ad campaigns a year in advance, or should I wait to see how my ad groups perform before I schedule the next campaign?”
5. What is a ‘quick win’ in SEO?
6. I’m about to acquire a business and the website isn’t ranking as well as my main website. Is there any way to merge the two without losing my higher rankings?

We want to thank all our listeners for taking the time to send us in their questions. And if you’re hearing this now and you have a burning question you want us to answer, or if you’ve already sent in a question that hasn’t been covered on today’s episode, please do not hesitate to reach out to us (and follow us) on social media @GeekyTechGeeks or email us directly at team@geekytech.co.uk. 

Suggested Readings

• ​​SEO Agency vs. In-House SEO: Which One is Right for Your Company
• Sunsetting Universal Analytics: Why You Should Start Preparing for 2023
• SEO Migration Explained (Don’t Move Your Site Until You Read This)
• SEO Fundamentals: Understanding On-Page Optimisation

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at team@geekytech.co.uk.

Thanks for listening 🤓