Today's guest is not only a fierce competitor, she is also uniquely qualified to discuss the role of psychology in competition. Dr. Nora Hunt-Lee is a Sports Psychologist who specializes in rodeo and equestrian athletes. Prior to becoming a Sports Consultant, Nora racked up some pretty impressive titles in the world of rodeo, including World Champion Breakaway Roper and Tie-Down Roper in the Women's Professional Rodeo Association.

Nora competes in team roping and is helping her two young kids get started with horses and rodeo. She helps all kinds of competitors in her sports consulting business, from high school rodeo kids to world champion rodeo athletes.

In this episode we talk about goal setting, tactics for overcoming pre-competition nerves, and what it truly means to "win." Plus, a whole lot more.