Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris
Description
Traditional sales methodologies like GAP, Challenger, and SPIN are misaligned with today’s go-to-market realities. These frameworks were never designed for true revenue alignment, and they’re actively fragmenting teams.
Key Points Covered:
• The commercial damage caused by Predictable Revenue models
• Why CROs with only sales backgrounds lack the full picture
• How Closed Circuit Selling™ offers a scalable, aligned system
• The importance of engaging 100% of the market, not just the “in-market” 5%
• The need for a new commercial architecture across GTM teams
Target Audience:
Founders, marketers, and sales leaders who are tired of silos and are looking for a unified, proven system to scale revenue teams with clarity.
Calls to Action:
• Access B2B courses: https://theb2bplaybook.com/courses
• Subscribe to their YouTube: @theb2bplaybook
Adem chooses to use ocean.io & humantic.ai
https://theb2bplaybook.com/cro-school
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