Ep 11: How Marian Leitner-Waldman Built Archer Roose Into a Canned Wine Empire
Update: 2024-09-12
Description
Entrepreneur and co-founder Marian Leitner-Waldman has single handedly overcome all the problems facing the wine industry. Archer Roose has a thriving audience of young consumers, who can’t get enough of high-quality wine in cans and bagnums, which appear in more than 6,000 outlets.
The reason that sales are up 35% year-on-year? The brand is built on a combination of high-quality wine, total transparency, and plenty of data.
In this fascinating episode, Marian talks about:
- How wine-loving investors failed to see the market opportunity sitting right in front of them.
- How Archer Roose launched without institutional funding.
- How and why she partners with celebrity Elizabeth Banks, even though she says that celebrity brands are dead.
- What beer distributors know about getting cans into hands, that wine distributors need to know.
- What the wine industry is getting wrong about young people.
- How Archer Roose opened up completely new markets, from cinemas to stadiums.
- The issues surrounding cans and how Archer Roose solved them.
Not only is Marian a fount of useful knowledge and advice, she’s also a great speaker. Tune in to learn more — and all the takeaways can be found in the Drinks Insider newsletter. Sign up for it here.
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