Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at gopromotive.com.

Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

Free up your team, boost efficiency, and increase profits without the extra workload. Hub Shop Solutions- Unlock your shop’s full potential by visiting https://www.hubshopsolutions.com to schedule a demo today.

In this episode, Josh Parnell is joined by Lisa Coyle and Kat Kat Ayers, CEO and COO of Promotive, at the 2025 AAPEX show in Las Vegas. Lisa and Kat share their journey of founding Promotive, highlighting their passion for helping automotive shops overcome technician shortages through full-service recruiting. Their conversation covers the importance of aligning new hires with shop culture, leadership strategies for unlocking team potential, and the costly impact of mis-hires.

Timestamps: 

• 00:00 Thanks to Promotive for the Sponsorship!
• 05:30 Full-Service Recruiting for Shops
• 06:28 Streamlined Hiring for Auto Shops
• 11:37 "Tech-Shop Matchmaking App Vision"
• 15:43 Fixing Workplace Pain Points
• 18:49 "Nurturing Potential, Building Success"
• 20:38 "Managing Dream vs Difficult Employees"
• 24:20 Customer-Centric Sales & Management
• 26:50 Consistent Leadership Builds Trust
• 33:00 "Pick Your Battles"
• 35:40 Courage, Feedback, and Gratitude

I'm Josh Parnell, Founder and CEO of Limitless Leadership. As a leadership coach, trainer, and speaker, I help aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

For more information, please visit limitlessleadership.co and check out The Limitless Leadership Blueprint HERE