Featuring: Meeky Hwang, Ndevr

In episode 126, I sit down with Meeky Hwang, CEO and partner at Endeavor, a WordPress development agency powering digital platforms for major media and enterprise brands like Bloomberg, Forbes, and Sony. With over two decades of experience in development and DevOps, Meeky has built Endeavor into a trusted name in the WordPress ecosystem while also paving the way as a female leader in tech.

We talk about her accidental journey into agency ownership, what it’s like leading in an industry where women are still underrepresented, and how Endeavor built its three-pillar framework for resilient platforms. Meeky shares candid insights on navigating partnerships, the challenges of “over-engineering” with headless CMS, and the importance of masterminds and community for entrepreneurs.

Key Bytes

• Meeky shares how an “accidental” freelance project led to a decade-long partnership and agency.

• She discusses the importance of having clear role delineation with her co-founder to avoid missteps.

• Endeavor’s three-pillar framework (audience experience, editorial experience, developer experience) keeps their platforms resilient.

• She explains why many publishers are moving away from over-engineered headless CMS solutions back to WordPress.

• As a female leader in tech, she reflects on mentorship, representation, and inspiring others by simply “being the first.”

• She stresses the value of mastermind groups for growth and support, something she wishes she’d pursued earlier.

• Endeavor is exploring AI to streamline workflows and even testing new content tools for clients.

• Her advice for organizations: implement proper version control and CI/CD to avoid preventable tech mistakes.

Chapters

00:00 Welcome and introduction to Meeky Hwang

03:00 Becoming an “accidental” agency founder

07:00 Women in tech and leadership representation

11:00 Why Endeavor niched into WordPress and media

12:30 The three-pillar framework for resilient platforms

15:00 Headless CMS pitfalls and returning to WordPress

18:00 Navigating co-founder roles and partnerships

23:00 AI, internal tools, and what’s next for Endeavor

25:00 The power of masterminds for entrepreneurs

27:00 Rapid fire: karaoke, hobbies, and tech stack fixes

Meeky Hwang is the CEO & Partner at Ndevr, a WordPress development agency trusted by leading digital media and enterprise companies. With 20+ years of experience in web development, open-source technology, and DevOps, she specializes in optimizing complex digital ecosystems, streamlining editorial workflows, and aligning technology with business goals.

Meeky has helped major brands like PMC, Hearst, Bloomberg, Forbes, and Sony build scalable, high-performing digital platforms. A champion for women in tech, she is passionate about fostering opportunities for the next generation of leaders.

Contact Meeky on their website.