Featuring: JP Holecka, Power Shifter Digital

In episode 136, I sit down with JP Holecka, founder and CEO of Power Shifter Digital, a Vancouver-based agency leading the shift toward AI-driven digital products and content creation. With over 30 years of experience in design, film, and technology, JP has guided multiple teams through successful AI rollouts—transforming workflows, scaling creativity, and redefining how digital agencies deliver value.

We talk about what it really takes to evolve your agency for the AI era, how to navigate the culture shift that comes with automation, and why embracing AI is less about replacing people and more about amplifying what they’re capable of.

KEY BYTES

• AI isn’t replacing creativity—it’s amplifying it

• True transformation starts with changing workflows, not job titles

• The most successful AI rollouts start with internal adoption before client delivery

• Leadership has to model curiosity and experimentation

• Agencies that treat AI as a tool, not a threat, are finding their competitive edge

SHOW REFERENCES

Access JP's AI Miro Board referenced in the episode here. PW: cleardigital

CHAPTERS

00:00 Introduction

02:01 JP’s background and the evolution of Power Shifter

06:32 The first AI experiments that changed everything

10:45 Getting team buy-in and overcoming initial skepticism

14:58 Building processes around AI rather than forcing it in

|20:10 Human creativity in the age of automation

25:36 How AI has changed client expectations

31:12 Leadership lessons from scaling an AI-driven agency

36:45 The next frontier of digital work

40:30 JP’s advice for agency founders starting their AI journey

43:00 Rapid Fire Questions

JP Holecka is the founder and CEO of Power Shifter Digital, a Vancouver-based agency leading the shift toward AI-driven digital products and content creation. With over 30 years of experience in design, film, and technology, JP has guided multiple agencies through successful AI rollouts—transforming workflows, scaling creativity, and redefining how teams collaborate with generative tools.

Contact JP on the PowerShifter website or on LinkedIn.