Fariya Sharmeen is a Research Scientist and Associate Professor at KTH Stockholm, working with travel behavior modelling, social network analysis and urban transformation.

We talk about:
-how your social network and life events determine your travel behavior 
-from research data to having an impact in daily life, faster
-tech advancements and more cooperation between decision makers in cities
-the Bicification project in Istanbul, Tallinn, Braga - rewarding people for cycling
-human scale cities and the equation of space
-the importance of having an interactive experience in our cities
-how building a city around the bike reinforces the social fabric
-flexible transport vs scheduled transport
-what’s the future of mobility in cities from a researcher’s perspective
-improving awareness about the different options available
-mobility hubs, the freedom of not having to own every type of vehicle you’ll ever need
-how our preference for routines impairs our choice making abilities

*This episode was recorded in June 2023.

About the Bicification project:
https://marketplace.eiturbanmobility.eu/best-practices/braga-accelerating-the-modal-shift-through-gamification-and-rewards/

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