Ever wondered why wine is suddenly pink, skinny, and organic—or why every momfluencer has a glass in hand with hashtags like #WineOClock or #MommysLittleHelper? The answer lies in a carefully orchestrated shift in alcohol marketing that has fundamentally changed women's relationship with drinking.

The billion-dollar alcohol industry recognized a golden opportunity when their traditional male market began declining in the early 2000s. Their solution? Target stressed, exhausted women—especially moms—with a completely reimagined marketing approach. What followed was nothing short of an identity assault, where alcohol wasn't just a beverage but positioned as self-care, freedom, and the well-deserved reward for every overwhelmed woman.

This episode pulls back the curtain on these strategic tactics and their devastating impact. But this isn't a message of despair—it's an invitation to reclaim your power.

I share practical steps to begin questioning your relationship with alcohol, reframing your thoughts around drinking less, and finding the spiritual clarity that may have been muted by that evening glass of wine. Because you were never meant to be a statistic in someone else's marketing campaign—you were created for authentic joy, presence, and peace.

Download my free guide "50 Creative Ways to Say No to a Drink" to start your journey to freedom today: https://the-catholic-sobriety-coach.myflodesk.com/50-ways-to-decline-a-drink

Just a few resources to check out:

Alcohol & Spirits Influencer Marketing | Open Influence (this details why influencer marketing is a MUST for alcohol and Spirits Brands)
https://openinfluence.com/alcohol-spirits-influencer-marketing/

Alcohol and breast Cancer | NY Post https://nypost.com/2025/06/06/health/14-out-of-100-women-who-do-this-every-week-will-get-breast-cancer/

Binge Drinking in Midlife is Accelerating | NewsWise
https://www.newswise.com/articles/women-are-drinking-more-during-midlife-and-older-ages-binge-drinking-during-midlife-is-accelerating

Number of alcohol-related Deaths Among Women Skyrockets in US as "wine culture" is blamed for dramatic Increase | The Sun
https://www.the-sun.com/health/13007757/alcohol-related-deaths-united-states-health-warning-study

One Drink a Day Associated with Brain Shrinkage | Alzheimer's Disease Research Center: https://www.adrc.wisc.edu/dementia-matters/alcohol-and-brain-one-drink-day-associated-brain-shrinkage

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