Ep 14: Conquering the US Market: How Lisa King's AF Drinks Scored Shelf Space in Sprouts, Target, and Walmart
Description
How do you launch a category-busting brand from New Zealand and storm into the US market? Lisa King can tell you, because she’s done it. A serial entrepreneur from New Zealand, King's first venture, Eat My Lunch, tackled the issue of child poverty in New Zealand with a buy-one-give-one model that provided thousands of free lunches to Kiwi kids. Her current venture, AF Drinks, is a non-alcoholic beverage company that is rapidly gaining traction in the US and Australia.
In this episode she talks about how she formulated a non-alc cocktail that experienced tasters identified as alcoholic, from how she assembled the right team and how she unlocked funding, to how she landed on retail shelves throughout the USA.
The episode covers:
- Identifying market opportunities
- Building a strong brand identity
- Adapting to consumer feedback
- The power of storytelling
- Expanding into international markets
- Overcoming funding challenges
- Building a strong team
And even how meeting Barack Obama is like meeting Santa.
United States
