Ep 15: The Future of Wine is in the Box: Amy Troutmiller on Unlocking 417% Growth
Update: 2024-10-23
Description
Amy Troutmiller, the CEO of Really Good Boxed Wine, has reinvented boxed wine in the US market — and achieved a whopping 417% growth by focusing on quality, value, and consumer demand for moderation.
Amy explains how she and co-founder Jake Whitman created a premium boxed wine brand and tapped into consumer desires for convenience and value, especially among older demographics.
Contrary to expectations, the core consumer base for Really Good Boxed Wine is over 55, demonstrating the demand for premium options in this demographic.
- The brand's success is largely driven by word-of-mouth marketing, highlighting the power of customer satisfaction and organic reach.
- Consumer feedback emphasises the convenience and value of boxed wine, particularly for moderation and reducing waste.
- People like the way they can have a single glass and then come back for more the next day — no wasting whole bottles!
- Strategic partnerships are everything. Without them, Really Good Boxed Wine wouldn’t have overcome the production challenges.
- Despite industry resistance, consumer demand for premium boxed wine is strong — there is significant growth potential in the category.
- The lesson is that to find success in wine, offer consumers good quality wine in a format that embraces moderation.
Listeners in the USA! If you want to try Really Good Boxed Wine for yourself, use the code DRINKSINSIDER and get 15% off.
https://reallygoodboxedwine.com
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