Ep 15. Ben Kepes (Cactus Outdoor) On Building a Global Brand, Staying Humble, and Thinking Big.
Update: 2025-08-04
Description
Ben Kepes is a do-er, with thirst for learning and a deep passion for business.
As managing director of Cactus Outdoor, Ben’s lead a Christchurch-born brand into a global player to rival the likes of Patagonia, all while staying true to local manufacturing and rock-solid Kiwi values.
In this episode, Ben shares why having a ‘brand bible’ matters, how advisory boards can change the game, what working with family really looks like - and why reading widely is his secret growth weapon.
If you’re a business owner who wants to aim higher (and stay humble doing it), you’ll love this chat with Ben.
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