Ep 15. What 40 years of sales taught Walter Crosby
Update: 2025-08-15
Description
This week, we have Walter Crosby.
I had such a good time talking to Walter.
He has more experience than me and his way of thinking about sales is so good.
He started doing 400 cold calls a day.
Now he teaches CEOs and sales leaders how to do it right.
If you’re wondering what the magic source of sales is, Walter gets pretty close to answering that.
Such a thoughtful, grounded conversation. I think you’ll really enjoy it.
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