📩 The Simplest Marketing Play You’re Not Using 📩

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today—the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walking back through your doors.

💡 Most gym owners are overcomplicating their marketing while ignoring the one tool they actually own—their email list. Scott and Andy break down exactly how you can use this dead-simple approach to re-engage leads, reignite conversations, and generate new clients out of thin air.

This strategy has been proven across multiple industries for decades, and now you’ll see how to plug it into your fitness business with 5 minutes of effort.

What You’ll Learn in This Episode:

✅ Why your email list is your most valuable (and underused) asset

✅ The exact 9 words to send your list TODAY

✅ How to avoid overcomplicating follow-up emails that look like spam

✅ Why short, personal outreach beats polished “salesy” emails

✅ How this works even if you’ve been neglecting your list

✅ Real-world results from gym owners who’ve turned this into $30K+ weeks

✅ Why ROI on this play is infinite compared to paid ads

✅ The upcoming live events where you can go deeper into tactical plays

Special Updates from Scott:

📢 I was recently a guest on the Business of Strength Podcast with Dan Goodman, where I’ll also be speaking at their Scottsdale event coming up September 18–19.

🎟️ Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com.

🔥 Also—don’t miss our big live event:

GYM PROFIT SUMMIT

📅 November 14 & 15, 2025

📍 Scottsdale, Arizona

This isn’t your typical conference. We’re cutting out the fluff and diving straight into strategic, tactical work that will change your business on the spot. Seats are limited (capacity 120), so save the date now.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to create a profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com with your questions, wins, or feedback—we’d love to hear from you!