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Ep 19 - Using festivals, coworking spaces to reach customers without branches

Ep 19 - Using festivals, coworking spaces to reach customers without branches

Update: 2018-02-27

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Banks across the U.S. continue to shrink their branch networks but one community bank, Citizens Bank of Edmond, has gone a step further and replaced physical locations with innovative strategies, including the creation of a street festival and a coworking space for customers. Jill Castilla, the bank's CEO, discussed the transformation and how it has paid dividends.

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Ep 19 - Using festivals, coworking spaces to reach customers without branches

Ep 19 - Using festivals, coworking spaces to reach customers without branches