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In this powerful episode of Youth Sports Insider, we sit down with Paul Hutton, a leading voice in brand strategy and youth sports development. Paul shares how true sponsorships go far beyond logos on jerseys — they're about authentic community impact, creating lasting memories, and aligning with real values through CSR and ESG initiatives. Whether you're a brand looking to make a difference or a club seeking support, this conversation is packed with insights you won’t want to miss. Listen now and discover a new playbook for youth sports sponsorships!

As a bit of background, I have been in an around the professional sport all my life. My family founded Umbro USA and I then went on to play rugby at a professional level.

I now run one of Europe’s oldest PR and Marketing agencies and as you would expect have had many projects and campaigns within the world of sport.

My passion is for Grassroots sports and more so what it means to young people, especially those with challenging circumstance.As an example, here are some of the brands/ organisations I can expand upon:Saracens Rugby

Nike Academy

The School of Hard Knocks (went on to be a very successful TV series)

Umbro (as you would expect)Grassroots rugby and how to activate the funding models through ESG

Jonah Lomu – legacy

Plus many more…I was previously head of Communications and Innovation for the G20 Global Health and Development where sport was a key medium for success in driving initiatives.

If you think I can support you, please feel free to drop me a line. https://www.linkedin.com/in/paul-hutton-a2184a6/

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